Designing experiences that connect people & brands

McDonald's

Expertise

  • I create intuitive, accessible digital experiences—whether it’s a checkout flow, responsive website, or scalable design system.

    • End-to-end product flows

    • E-commerce experiences

    • Responsive, accessible design systems

    • Scalable UI components

  • I uncover insights through research and usability testing to show what’s working, what’s not, and how to improve.

    • Usability testing

    • Heuristic & accessibility audits

    • Competitive & comparative analysis

    • Actionable reports with prioritized recommendations

  • I shape memorable, cohesive identities that connect with your audience across digital and physical touchpoints.

    • Logo design & illustration

    • Brand style guides

    • Packaging & label design

    • Website design

    • Cohesive digital + print assets

WHAT'S NEW

WHAT'S NEW

Coming soon!

McDonald’s Web Ordering | Checkout

Coming soon!

McDonald’s Web Ordering | Integrated Delivery

3/20/25

Blog

Simulating fluid design in Figma: a practical guide

Fluid design makes websites adapt seamlessly to any screen size, but getting that same flexibility in design tools has always been tricky. With Figma’s variables and modes, you can finally create layouts that scale dynamically—just like they do in code. This guide walks you through setting up a fluid design system in Figma using Utopia’s tools, so your designs stay smooth, flexible, and as close to the real thing as possible.

02/15/24

Design System

McDonald’s Color Tokens

As part of a library refactor initiative, this project focuses on auditing, researching, designing, and delivering sets of primitive and semantic color tokens for the McDonald’s design system – the secret sauce for a versatile application of color across design and code. Now, armed with a fresh palette, we are laying the foundations for an experience that is as satisfying as your favorite McDonald’s meal!! 🎨🍔